The Insiders Announces International Expansion

The Insiders Announces International Expansion

Leading global marketing agency opens new offices in the PAC region

MIAMI, FL – (THE INSIDERS) – March 26, 2018 – The Insiders, the leading global influencer network, announces today international expansion into the PAC region. The opening of new offices in Australia, Singapore, and South Korea takes place in a moment when the privately-owned marketing agency experiences tremendous growth. In the last year, The Insider’s shopper influencer marketing activations on behalf of some of the world’s most iconic brands have grown exponentially in a global scale. The Insiders has a wide range of clients within the food and beverage, beauty and cosmetics, consumer electronics, toys and children products, pet, personal care, and cleaning products industries, among others.

Eric Swenson will lead The Insiders efforts in Australia. Swenson’s forte is helping brands succeed in the digital media ecosystem, he built successful commercial strategies at digital publishers Huffington Post Australia and Allure Media. Karan Mathur will head The Insiders’ operations in South East Asia, based out of the Singapore office. Mathur is a strategic marketing veteran in emerging markets. Previously, he held senior executive positions at DDB marketing agency, and FrieslandCampina, a multinational FMCG company. Jenny Lee is The Insider’s front-liner in South Korea. A seasoned marketer, Lee is a skillful sales and business development leader, who spearheaded marketing efforts at companies like L’Oreal, Estee Lauder, and Tetra Pak. Lee will head the Seoul office.

Because The Insiders is a customer-centric agency, its expansion into the Asia-Pacific market results from an increased client demand. “Our growth is guided by the vision to always be where our clients need us to be. The PAC region particularly is one of the most extraordinary places to do business because of its cultural diversity, market size, and promising economy, so these are exciting times,” says Bjorn Cassier, CEO of The Insiders. “Our physical presence across Asia-Pacific will strengthen the connections the brands we serve make with local consumers. We are also focusing investments in broadening The Insiders’ community in the region,” Cassier adds.

While executing activations across the PAC region for international brands who already partnered with The Insiders in Western countries, The Insiders is also conducting an educational initiative about the benefits of micro-influencer marketing activations to local brands. The Insiders is entering the PAC market with two of its most popular solutions Dialogue and SmartReviews. The company is leveraging its existing partnership with Bazaar Voice for syndication of product reviews through its large e-commerce networks in the region. In addition, in a second phase of its PAC expansion, The Insiders has plans to set up shop in other three Asia Pacific countries, Japan, Indonesia, and India. Currently, The Insiders has offices in 32 countries around the globe.

About The Insiders

The Insiders is the leading global influencer network. We enable brands to connect with their own ambassadors, generate recommendations at scale, and grow sales. We create emotional connections between consumers and brands by engaging everyday shoppers and the people in their lives with products, both online and offline. Our mission is to provide exciting, engaging, and shareable brand experiences to our community of millions of influential consumers. We are spread across 40 countries, where we partner with many of the world’s most iconic brands, such as Samsung, Johnson & Johnson, Nestlé, L’Oréal, and P&G.

Please direct all news media inquiries to: Rose Lugo Head of Global Marketing +1-310-909-6727


The Insiders, Asia-Pacific micro-influencer marketing, PAC shopper advocacy, PAC WOM agency, Bjorn Cassier