By Samantha Womack
Black Friday and Cyber Monday are behind us, and marketeers are already looking past the holiday season into Q1 of the new year. With the start of a new sales quarter, and a new decade, it’s important to set in place strategic digital marketing plans for new the product launches of 2020. Setting up a good bill of digital health for newly launched products can be tricky. Here are a few tips to help your 2020 product launches come out of the gate strong and ahead of competitors.
Incorporate Online Reviews into your speed to shelf strategy
Consumers are looking for credible information during the path to purchase, especially on a new and unfamiliar product. This makes having a bank of authentic online reviews essential for ensuring your new product is put into consideration. Review volume of a product has a huge impact on its sales success. In fact, consumers are 29% more likely to purchase a product with a 4 star vs. a 5 star rating if the 4 star rated product has a higher number of reviews.
Be present and responsive during the zero moment of truth
Online reviews will give you an idea of what customers think and help manage your zero moment of truth. This is the process by which customers research your product to decide if they want to buy. If they see authentic reviews from real customers, they are much more likely to buy. With a dedicated review strategy, you can help ensure the content of your reviews through one to one product education and coaching. In a recent Insider’s activation in the wearable tech product category, we saw an online rating increase of 0.9 points over exiting consumer reviews.
Seed Reviews Fast with a review activation campaign
Now that we know the importance of seeding authentic reviews at the inception of a new product launch, how can we get them online fast? With a tailored review strategy from The Insiders, we can have reviews seeded for your product in as little as 10 days from the start of your review campaign. Find out how and prepare for the new year when you request a proposal today.